Company

Chaska Café

We designed the visual identity and packaging system for Chaska, a brand that connects Ecuador with Argentina through coffee. Inspired by the land of Loja, where its beans are born, the identity reflects authenticity, warmth, and respect for origin. The logo and color palette convey balance and a connection with nature: earthy tones, handcrafted typography, and a circular symbol that represents harmony and origin. Inside it, the mountains evoke the strength of the land, and a star—Chaska’s emblem—illuminates and guides, reclaiming the brand’s ancestral roots. The packaging system translates these values into a tangible experience: noble materials, natural textures, and a sober yet modern design that brings traceability and the value of specialty coffee to the forefront. Chaska is not just coffee; it is an invitation to connect with nature, to experience and enjoy each cup as a bridge between cultures, origins, and people.