EAA / Premio Innovar
Taking the project of (INTELLIGENT PACKAGING) and developed a mark of pregnant morphology and modern aesthetic. We created an isologo that represents the container through content and container, in order to transmit the properties of the intelligent shell. The movement of the form and the variation of everything in the color express the active aspects of the container, resulting in a dynamic brand and in turn an easy and fast recognition. Taking into account that this product can take any form, we sought not to anchor to a rigid structure or to delineate a particular morphology.