Recyclight / Premio Innovar
A composite name was created that defines the concept of the project. The name refers to the recycling of products (batteries, exhausted batteries, discharge lamps, fluorescent tubes etc.). The first word is cut to generate a phonetic similarity between the two words of the word RECYCLING = RECYCLIGHT. One of the letters "C" is replaced by the UPDATE / RECYCLE icon. This association is made between the icon UPDATE and RECYCLING generating a game with the slogan UPDATE YOUR GREEN, which gives off a clear message on the concept and main objective of this project. In turn invites to be part of the recycling process.