Company

Waven

Identity and branding for Waven, an eyewear brand that combines a free spirit, urban attitude, and a premium aesthetic without rigidity. We developed an identity that reflects personality, rebellion, and authenticity, aligned with its purpose: creating distinctive pieces designed to complement versatile, active, and contemporary lifestyles. The brand is built with a dynamic approach and a strong visual presence. The logo, with firm and modern lines, conveys determination and movement, while the graphic system balances technical and expressive elements to reinforce its adventurous essence. The color palette and visual resources complete a universe that oscillates between urban and exploratory, always with a refined finish and distinctive presence. The result is a solid, contemporary identity with a unique voice, adaptable across editorial materials, packaging, digital platforms, and products. Waven positions itself as an original, confident brand: eyewear with style, character, and freedom in every design.